Clik here to view.
For the Love of Logos
When I was very young I was fascinated by logos. The bursts of color and energy of tiny oil company logos on the backs of my mom’s credit cards, the clever, illustrative Velcro logo and the negative...
View ArticleClik here to view.
Green Design 2012: New Choices?
Sustainable design, green design, net-zero and environmentally conscious design are some of the popular terms used when referring to architecture, green building construction, product manufacture, and...
View ArticleClik here to view.
Advertising. Marketing. What’s Past is Prologue.
My wife and I are currently deep into the AMC series MAD MEN. The success of this show is due to its strong characters, retro vibe with painstaking, historically accurate styling, and the dramatic...
View ArticleClik here to view.
Logo Design: Is Boring and Ugly the new awesome?
The world is full of bad, ugly and boring logos. Everywhere you look, someone has, in their mind, saved a boatload of cash by cobbling together some art done by their cousin or preschooler and the...
View ArticleClik here to view.
Photography, Quality and Design: Hire a Pro or Use Stock?
In 30 years as a designer, I have strategized photo content with clients, worked on composition, product position and propping, art-directed photographers, and worked with images in every shape, size,...
View ArticleClik here to view.
Branding a Tragedy? America’s Shame.
Following the recent tragic shooting in Connecticut, once again, each network has their own brand, literally, of coverage. Catchy phrases, judicious word choices and carefully crafted logos fill the...
View ArticleClik here to view.
Logo, Corporate Identity or Brand — What’s the Difference?
Logo, Corporate Identity or Brand — What’s the difference? When a company begins to consider ways to visually represent themselves, their product, service or idea, these terms are sometimes used...
View ArticleClik here to view.
Logo Design 101: The Symbol
In the first in this series of blog posts, Logo, Corporate Identity or Brand—What’s the Difference?, I briefly explored these three marketing essentials and their relationship to each other. In this...
View ArticleClik here to view.
Logo Design 101: The Wordmark
Let’s continue to dig into logo design. Logos fall into 3 basic categories: Standalone Symbol, logotype/wordmark, and combination marks. In this post we will explore the wordmark. (In the first in this...
View ArticleClik here to view.
Logo Design 101: The Combination Logo, Part 1
In this fourth article in the series, Logo, Corporate Identity or Brand—What’s the Difference? we start to explore the third category of logo design, the combination logo. Logo Design 101: The Symbol...
View ArticleClik here to view.
Logo Design 101: The Combination Logo, Part 2: Seals
In this fifth article in the series, Logo, Corporate Identity or Brand—What’s the Difference? we continue to explore the third category of logo, the combination mark. In case you have not read the...
View ArticleClik here to view.
Logo Design 101: The Coat of Arms, Crest and Shield
In article 6 of the series, Logo, Corporate Identity or Brand—What’s the Difference? we continue to explore combination marks—logos using both typography and symbols—as we delve into the design...
View ArticleEffective Designer and Client Communication
As a designer, how do I tell you, as a client, why a certain typeface works well for your ad? How do I explain the allure of a particular color—why it will resonate with your audience, or why all other...
View ArticleClik here to view.
Should designers wear black after Labor Day?
Decisions, decisions. Color choices shape our lives every day. We choose colors for our clothes, cars, walls, towels, dishes, even pets. We are surrounded and comforted by our choices, inundated and...
View ArticleClik here to view.
Building and Maintaining Your Corporate Identity
I started this series with the post Logo, Corporate Identity or Brand — What’s the Difference?, which briefly defines these terms and what differentiates them. Since I often hear the terms used...
View ArticleClik here to view.
Enclosure Logos—Boring or Brilliant?
Logo Design 101: The Combination Logo, Part 4: Enclosures In this article 7 of the series, Logo, Corporate Identity or Brand—What’s the Difference?, we continue looking at combination logos—designs...
View ArticleClik here to view.
These Logos are Certifiable!
Logo Design 101: The Combination Logo, Part 5: Certification Logos and Industry Standards In this article, ninth in the series, Logo, Corporate Identity or Brand—What’s the Difference? I want to look...
View ArticleClik here to view.
Seven things you need when your print project is finished
So, after an intensely enjoyable period of strategic collaboration and hard work, you have successfully completed your print project and your marketing firm will be sending the final approved files to...
View ArticleClik here to view.
Current Trend: Make it Flat Design
What is Flat Design? Flat design is a simple graphic style now popular in all applications of design—user interface (UI), software, web, electronic, broadcast, and print. It is sometimes defined as the...
View ArticleClik here to view.
Synesthesia: What color are your letters?
I was listening to NPR a few Saturdays ago and heard a captivating story about ASMR, Autonomous Sensory Meridian Response, a condition where a person experiences heightened ecstatic sensations when...
View Article
